Behavioral Economics and Technology Innovation: Using Choice Architecture to Build and Scale Products

Abstract With technology being a part of our everyday lives, there has never been more critical time to dive deeper and understand what drives us choose specific products. The effectiveness with which companies use behavioral economics principles, such as choice architecture, in product development can drive better outcomes both for the organisation customer. become increasingly popular in. recent years. By leveraging insights from economics, create products that align users’ needs preferences, are likely be adopted over time. This article critically reviews existing emerging academic research, addressing three key areas: how appeared its growth last five decades, practice through Choice Architecture, currently applied design In present study, I have undertaken review literature research studies by analysing synthesising points. was conducted reading on topic, including peer-reviewed journal articles, books industry reports. Overall, this visionary paper provides contribution field development, highlighting potential strategies using design, build scale